This is a key part of any PR programme we operate and is designed to minimise the potential for damaging and negative publicity. Planning and preparation is vital here and we suggest:
- a documented crisis management plan that dovetails into your own major incident planning
- a session with key managers to present the plan and maybe role play some incidents
That said whilst general principles apply, every incident is different so communication is key. Weston Partnership will provide 24/7 coverage for all incidents and office, home and mobile numbers for two contacts. At all times we will give you good, sound advice and relieve you of the communications issues.