Our contacts list is brimming with leading journalists, editors, bloggers and influencers working for national newspapers, regional titles, leading trade magazines and websites, as well as a raft of top industry blog sites. We spend time developing and nurturing these relationships so we can get maximum value for our clients.
As well as pitching in your latest news, we work closely with journalists to provide written copy, ideas and comments on your behalf. We talk to them about the things that are important to you such as ESG and staff wellbeing and ensure that they understand who you are as much as what you do.
We actively promote close relationships between our clients and the media at all times, encouraging face-to-face meetings and regular contact.
Messaging & Positioning
Who are you? What do you sell? Why should I buy it from you and not a competitor? What are your USPs? What are you like to deal with? What are your company’s values? What can your staff, customers and suppliers expect? What do your customers think about you? What do you want them to think?
These are all questions that need to be answered before you embark on any communications programme. If you are a start-up business this might seem obvious, but it is equally relevant for any organisation that is going through a period of change or even standing still.
Weston Partnership has extensive experience managing Messaging & Positioning sessions that are designed to clarify your market positioning and create your key messages. This will act as a foundation for all communications activity, ensuring that there is consistency across all platforms.